How To Build A Career With Digital Marketing Lead Generation Techniques

In the present time, the importance of online or digital marketing is known to everyone. Without the help of digital marketing it can get really difficult to generate sales from the online market. When we talk about digital marketing, we usually mean the generation of leads. It is the prime purpose of online marketing; the more leads you have, better the sales figure of your business turns out to be. If your website is not getting enough number of hits, it would not be able to deliver the kind of result are hoping for. This is the reason why companies are spending good amount of money in hiring digital marketing experts, and if you want to make a career in this field, it is certainly the best time.

In order to be good at generating leads for a business, you need to know about the techniques mentioned below. These techniques have always proved to be quite efficient in enhancing the traffic rate to any website, which in turn also improves the sales figure.

So, let us provide you some easy explanations on how these techniques prove to be effective in lead generation.

  1. SEO

We have already heard a lot about Search Engine Optimization. SEO is all about optimizing a website according to the rules or guidelines of the various search engines. However, we primarily mean Google. On daily basis, millions of organic searches are carried out by the online users around the world. It is pretty obvious that most of the users hardly check out the second page of the search result.

So, SEO techniques can improve the ranking of your website and help it to grab a place in the first page of the search result, which in turn will bring in more leads for your business. No matter if your company is of B2B or B2C nature; in both the cases, SEO can improve the visibility of your website. In fact, for most of the businesses, SEO accounts for 40 to 60 percent of the total lead generation.

  1. PPC

When talking about Pay Per Click campaigns or advertising, a lot of people seem to underestimate the value of this technique. However, if you take a deeper look into it, you will come to know why it is so important. The value of the leads generated through this method is very high, and most of the leads get converted into sure shot sales. In this technique, Google AdWords certainly rule the world, followed by options like Bing Ads, Facebook, Twitter, etc.

  1. LinkedIn Marketing

When it comes to generated leads for B2B clients then the techniques of LinkedIn Pro prove to be highly useful. At present, the number of users in LinkedIn is more than 400 millions. So, this platform is quite a huge one for the businesses that are looking for clients. Profile optimization is one of the basic techniques involved in this case.

Once an effective profile is ready, it is the time to focus on building an …

Education Or Dinosaurs Salvage

In spite of the modern world claiming information is king, small isolated pockets of people still survive, who only only on tradition and custom. Each group has its own unique language and ancient way of life. However, these groups are quickly being harmed with extinction, as was shown in UNESCO recently released comprehensive database of endangered languages.

Vanuatu, (New Hebrides), has a total of 110 living languages. However, education is not free in the 83 tropical islands of Vanuatu, a tiny South Pacific nation. According to 1997 statistics, which have changed very little, 55.8% of children reach year 6; 26% never go to school at all and only 18.2% have the opportunity to go to high school. Many of their parents can either read read nor write and exist on under $ 1 a day.

A broadly diverse group of young adults from different islands in Vanuatu came together in a workshop, to learn to turn their oral language into the written word, during the International year of language. Most of the students had only very rudimentary primary school education. These students live in a culture where the ancient customs and traditions have been handed down orally, through the generations.

"It is the first time most of us have left our remote island home and flown in a plane, or crossed an ocean," said Jesse, a mother of two. Most of the students had never seen their language in the written form.

Vanuatu is a nation of numerous endangered tongues, with Ifo already lost on the southern island of Erromango.

o Only one person speaks Aore in East Santo
o Ura, another Erromanga language, has only 6 remaining native tongue speakers
o Only 8 people can use Araki on the southern part of Santo Island
o Only 10 people speak Maragus on the island of Malekula
o Sowa on Central Raga Island has 20 native tongue speakers
o 20 people use Nasarian on the Southwest coast of Malekula
o Tambotala on Southwest Santo has 50 people who speak the language
o 50 people are able to use Mafea on East Santo
o Dixon Reef is spoken by 50 people in Southwest Malekula
o 90 people on East Malekula Island speak Repanbitip
o Only 90 people use Lehalurup on Ureparapara Island
o Maii is used by only 100 people in the southwest of Epi island
o Wailapa is spoken by only 100 people in Southwest Santo
o Only 105 people can speak Koro on Gaua Island
o Hiw is spoken by just 120 people on Torres Islands

The Island of Santo has another 8 languages ​​where only 150 people or less are able to speak them. A further five languages ​​have 200 native language speakers.

The question has to be, do you use the limited resources that are available, on endeavouring to keep these ancient languages ​​alive, while most of the children remain without education, qualifications or any prospects of getting a job? While we all value the beauty of ancient …