Money-making is one of the strongest desires of human beings. Whether young or old, everybody is thirsty for financial sufficiency. This is why I have decided to X-ray this text entitled “How to Make Money out of Thin Air”.
The text is written by Brian Sher, who obtained a degree in Marketing from the University of South Wales. His subsequent business travels overseas sparked his interest in consultancy, and after spending two years in Los Angeles, he returned to Australia and formed his own company specialising in marketing and business-growth strategies. Working with businesses both big and small, one of his major clients offered to partner him in a new venture – Vision Publishing.
Under Sher’s direction, Vision Publishing experienced phenomenal growth, and ultimately boasted more than $12 million in annual sales. His extensive network and strong reputation as one of Australia’s most dynamic and exciting marketers made him an active and sought-after business coach.
The author says given the title of this book, he can hear the critics sharpening their pencils and the cynics saying “Oh sure, we’ve heard this all before”. Sher admits that this is perfectly understandable as on the surface, making money out of thin air seems like an unbelievable claim.
He confesses that to be honest, he was cynical himself when he first learnt of this practice, adding that but what made him look beyond his initial distrust was that he did not want to work hard for a living. Rather, Sher wanted to work smarter and less to enjoy the finer things in life and have the time to enjoy them.
He says while deciding on how to achieve this, he remembered a statement his father once made, which was “Never work with your hands – it will never make you rich!”
This author submits that although he was not literally working with his hands, he knew he was not far off from this in the wealth-creation stakes, as he was working hard and was not exactly rich. Sher says he had a head full of great ideas and concepts, and was working at a frenetic pace, running around selling these ideas.
The author reveals that he learnt a good living, but that was all, and he needed to learn more. He adds that he needed to learn how and what the rich were doing that he was not. This author says they were making the money and he was just earning it.
Sher explains that he set out to try to change all that by studying what they did, the way they thought and the way they operated, and after a while, he discovered that their habits were not rocket science and it was entirely possible to make money out of thin air.
According to him, if you want to achieve success, it requires nothing more than changing your attitude as you approach your next business venture, and this simple change will be worth millions of dollars to you.
Structure-wise, this book has …