In 1989, my first semester of college, I learned a valuable lesson. I was taking a calculus course, but I learned a lesson in public speaking. The professor was quite intelligent and could solve any integral on earth. Her calculus was perfect, but she forgot one small detail – the audience. The professor spoke too fast for us to learn the subject. She was most concerned with presenting the greatest number of problems in the least amount of time with 100% accuracy.
I learned a powerful lesson in public speaking. I learned that it's more important to strive for connection with the audience than to have technically perfect information that the audience does not fully grasp. Dale Carnegie and his Carnegie Institute of Technology pointed out this interesting fact as a result of extensive research. "Even in such technical lines as engineering, about 15% of one's financial success is due to one's technical knowledge and about 85% is due to skill in human engineering, to personality and the ability to lead people." When done correctly, speaking can open doors that pure academic information alone can not.
For starters, it opens the door that separates teachers from students. In my calculus class, for example, many students were unable to follow the lessons. Personally, I believe the students who enrolled in the class have a certain responsibility to adjust to the professor's teaching style – even if it's difficult. In the real world, it is often the many employees who must adjust to the one manager. From a practical perspective, it takes a lot less energy for me as a speaker to lead by example. If I want my students or employees to adjust, I have the opportunity to show them how to discipline myself to change – even when I do not want to do it. This is the first reason to focus on connecting over perfecting.
Speaking can also build a solid reputation more quickly. Again, referring to my calculus course, when the professor chose perfection over connection, it built her reputation quickly. It just was not the reputation that best served our education. When you are presenting an idea, you are essentially selling. You want the audience to convert from lookers to listeners and from listeners to buyers. When I say, "buy", I mean they accept your proposal. You persuade them to share your position. They learn what you are trying to teach. A favorable reputation makes the task of connecting easier.
Finally, speaking can help you to increase your income. I realize that everyone does not want to become a professional speaker. Beside, people do not pay for speaking. People pay for solutions to problems. You are more likely to increase
Income in any business when you can succinctly tell people what you do and how you can help to solve their problems. If they believe you can solve a problem for them, they will gladly contribute to your increase in income.
Here are some tips to help …