What is personal branding? Many network marketers that come online hear about attraction marketing, personal branding and wonder what it is all about.
What is it all about?
Personal branding is essentially building a business or career out of you. We all have individual talents and skills, so the goal of personal branding is to develop those assets into something profitable.
"Personal branding is the process where people and their careers are marked as brands. to an unforgivable impression that is definitely distinguishable. "
Personal branding is about adding value. It is about being able to attract people to your presence, and having them to admire and respect you. It's not only about first impressions you have on others, it's about leaving a long lasting impression on their mind.
There are three important things to take from this definition:
Process … It takes time; it's not something that's going to happen overnight. Traditionally we're programmed to follow someone order, to be obedient and perform your tasks within the set limits or guidelines. Everything is fast-paced. Personal branding is NOT fast-paced; it's about patience, determination and consistent follow-through.
Build Your Intellectual Assets … that is definitely your own.
Each person has or can acquire three forms of intellectual capital. These require an investment of study and hard work, but they pay off in higher income for the rest of your life. The first type of intellectual capital you can acquire consists of your core knowledge, skills, and abilities. These are the result of education, experience, and training. They determine how well you do your job and the value of your contribution to your business. Your knowledge, value or ability to perform the task can never be beaten away from you unless you're the one that makes that happen. The goal of personal branding is to make yourself distinct and unforgettable to the people you serve (your customers, clients or employer) .
Anyone Can Establish Their Own Self Brand … Clothing, attitude, appearance, knowledge, talents and abilities can all be used to establish a brand for you from yourself. I can guarantee you that there is something about you that other people want; we just have to identify it and present it to the world.
Why is this important in network marketing?
Branding is more important today than it ever has been. Big companies know this, small companies know this, and thousands of networkers in networking business know this, too. Branding is how you secure your position in a market … You sell something that nobody else is selling, and you do that by selling your sizzle, not your steak. For example, McDonald's does not sell burgers, they sell convenience. Health product companies does not sell vitamins, they sell good health. Beauty companies does not sell beauty products, they sell you appearance. Similar in networking business people sell hope. You have to identify what is your unique value that you are trying to sell.
At the moment do not worry about what specifically you're going to do, just worry about the importance of personal branding and making yourself the person you rely on most. Personal branding offers you security, flexibility and independence. It offers you the chance to choose your fate and to make your own way in the world.